Nautical tourism consultancy

Creating sustainable and resilient marinas

SERVICES

MARKETING & COMMUNICATION

Branding services

Marketing strategies

Nautical translation

International networking
MARINAS TODAY

Industry Benchmarking

Visitor Intelligence

Ocean Destinations

Nautical Culture
SOCIAL RESPONSIBILITY & SUSTAINABILITY

Environmental Education

Accessibility & Inclusion

Community Outreach

Resilience

ABOUT INNOVAMARINA

Melanie Symes has twenty-five years’ experience in the nautical industry, working at a local and international level to encourage collaborative and responsible practices.

Skilled in copywriting, translation, marketing, event organisation and CSR, she is also secretary for TransEurope Marinas and active within a number of related associations.

Melanie works together with select companies to help promote marine destinations, develop authentic brands, and assist in strengthening a supportive nautical culture via local actions and wider networks.

BLOG

19/01/2024

Bridging tech and citizen science in ocean observation

Ocean scientist Patrick Gorringe has a vision. He’s progressively joining the dots along an impressive trajectory to...

13/01/2024

Hosting offshore racing events in marinas

The 10th edition of the RORC Transatlantic Race set off from Marina Lanzarote this January and I was delighted to be...

06/12/2023

Gender mainstreaming in marinas

About a year ago, I requested a digital image from an early iteration of Dall-E, Open AI’s image creator, using the...

16/11/2023

Debating independent v. big chains at the World Marinas Conference

The recent ICOMIA World Marinas Conference held in Vilamoura, Portugal, was a superbly organised and highly enjoyable...

07/06/2023

Introduction to sustainability in marinas - 2nd Edition

Making sense of sustainability in the recreational boating industry The Introduction to Sustainability in Marinas...

28/05/2023

Her Sea Story – Izabel Pimentel

Every now and then, you come across someone with extraordinary drive. They are utterly singular, have the ability to...

07/05/2023

Innovamarina certified as a “Women-Owned” business enterprise

Innovamarina recently completed the certification process to become officially registered as a “Women-Owned...

21/07/2022

Her Sea Story - Ocean Nomads

Oceanpreneur and Ocean Nomads founder Suzanne Van der Veeken, arrives in the Canaries from Holland on a beautiful...

15/06/2022

A Brief Introduction to Sustainability in Marinas

Responsibilities have shifted with the growing tide of scientific publications describing the dire consequences of not...

TESTIMONIALS

JOSÉ JUAN CALERO

CEO | Calero Marinas

Calero Marinas has had the privilege of collaborating with Mel for over 15 years. Throughout a period of significant growth, she led the company's commercial and marketing strategy, managing the evolution of the company’s brand and corporate identity, as well as the implementation of all the protocols related to sustainability and the environment. Currently, Calero Marinas continues to collaborate with Mel in different key projects for the company.

JIMMY CORNELL

Director | Cornell Sailing Ltd.

I have known Melanie Symes for over ten years, and we have worked closely on a number of inter-island and transatlantic rallies, and also one round the world event. She has proved to be a most trustworthy and serious person in bringing any task to a successful completion.

JEAN-MICHEL GAIGNÉ

Industry Consultant (ICOMIA Marinas Group, Blue Flag, GMI)

I have known Melanie for many years and worked alongside her on various occasions. As Chair of a European network, she was the perfect leader to unite members around common goals, assisted by her European languages and sector understanding. Melanie is renowned among world leaders of the marina industry for her skills and reliability - do not hesitate to call on her to boost your communications and PR!

PARTNERS, SPONSORSHIPS & COLLABORATIONS

If you'd like to get in touch or learn more about our services, jot down your email address in the contact form and we'll respond as soon as possible.

Innovamarina

C/ Yuco, 23

35560 La Vegueta-Tinajo

Lanzarote

Canary Islands

Tel: +34 669 882866

info@innovamarina.com